bookie selection process
Our Selection Process
We have a comprehensive selection process because we want to make sure that only the best online bookmakers in the UK are chosen and that each selection is present on merit. This gives you peace of mind as you know that they are reputable, fair and legitimately run businesses.
Some of the criteria we benchmark against for our reviews
Sign up Bonus
A sign up bonus is an incentive offered by online gambling sites to entice new players to join their service. These bonuses are typically paid out in the form of free bets or cash prizes.
We select bookies that offer the best sign up bonuses so that you can skip the low paying bookmakers.
Help and support
Online bookmakers are constantly looking for ways to improve their services and make them easier to use. Help and support features are one way they do this.
They give customers the chance to ask questions about how to use their service or contact customer service if there is any problem with their account. They also give customers a sense of security when using their services.
We rate bookies based on how easy it is to contact them and how helpful the FAQs and guides on their websites are to new players.
Market choice
Online betting sites need to be able to offer a variety of markets to attract players from different backgrounds. A wide range of markets allows them to cater to their customers’ needs and preferences.
We look for bookies that offer a good choice of markets to bet on.
Key features
There are several key features that are necessary on a gambling site in order to provide a good user experience and meet regulatory requirements. We look for these so that each of our recommendations provide functionality in their betting apps that are appealing for both casual and serious gamblers.
Proper licensing and regulatory compliance is another important aspect that helps users feel confident the site is legitimate. Overall, these key features aim to enhance the user experience while meeting legal obligations for online gambling sites.